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Serpstat offers a range of features that cater to various user needs. From competitive research and keyword tracking to content creation …
Starting at $59 per month
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What is Serpstat?
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for: • Competitor Intelligence. Identifies market players to analyze• Content Marketing. Locates high-quality and ranking content •…
Recent Reviews
Popular Features
- Site audit / diagnostics (14)9.898%
- Keyword analysis (14)9.898%
- Competitive analysis (14)9.595%
- SERP ranking tracking (14)9.393%
Reviewer Pros & Cons
Pricing
Individual
$59
Cloud
per month
Team
$119
Cloud
per month
Agency
$479
Cloud
per month
Entry-level set up fee?
- $59 per userOptional
For the latest information on pricing, visithttps://serpstat.com/pay
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Serpstat?
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for:
• Competitor Intelligence. Identifies market players to analyze
• Content Marketing. Locates high-quality and ranking content
• Full cycle SEO Management. Tools to improve Google rankings
• Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders
• Advertising and Paid Search Intelligence. Surfaces competitor experience to polish paid campaigns
• AI Content Creation and Analysis. Generates or rewrites articles, create meta tags, check grammar and spelling, and extract keywords from texts.
It is designed to combine everything useful for search marketing growth within one platform.
• Competitor Intelligence. Identifies market players to analyze
• Content Marketing. Locates high-quality and ranking content
• Full cycle SEO Management. Tools to improve Google rankings
• Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders
• Advertising and Paid Search Intelligence. Surfaces competitor experience to polish paid campaigns
• AI Content Creation and Analysis. Generates or rewrites articles, create meta tags, check grammar and spelling, and extract keywords from texts.
It is designed to combine everything useful for search marketing growth within one platform.
Serpstat Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Additional Features
- Supported: In-depth URL Analysis
- Supported: SERP Historical Data
- Supported: Keywords Grouping by tags
- Supported: Tree View Keywords Distribution
Serpstat Screenshots
Serpstat Videos
Serpstat – SEO platform for professionals
Serpstat Integrations
- Looker Studio
- SEO Tools for Excel
- Google Sheets
- Browser Extension
- Key-Collector
Serpstat Competitors
Serpstat Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global Rank Tracker, Google - US, UK, Canada, Australia, South Africa, Ukraine, Bulgaria, Russia, Lithuania, Latvia, Kazakhstan, Belarus; Yandex - Moskow, St. Petersburg, Ukraine |
| Supported Languages | English, Russian, Ukrainian, Bulgarian |
Serpstat Customer Size Distribution
| Consumers | 92% |
|---|---|
| Small Businesses (1-50 employees) | 4% |
| Mid-Size Companies (51-500 employees) | 1% |
| Enterprises (more than 500 employees) | 3% |
Comparisons
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Reviews and Ratings
(29)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Serpstat offers a range of features that cater to various user needs. From competitive research and keyword tracking to content creation and website audits, the tool has proven to be invaluable for marketers, SEO professionals, and businesses alike. Users appreciate the well-designed dashboard that allows easy navigation and data tracking for each domain. With Serpstat, users can track keywords, generate web content based on them, and improve their rankings. The Content Marketing section provides a list of related questions that aid in content creation, making it easier to create relevant and valuable content for target audiences. Additionally, Serpstat's backlink analysis feature and Chrome plugin have been praised as underrated tools that help users analyze competitors' strategies, identify traffic sources, and track link juice. The site audit system is also highly beneficial for individuals involved in technical SEO and web development, as it helps identify areas for improvement in SEO performance. Nonprofit organizations have found value in Serpstat by using it to develop SEO content marketing plans and gain additional reference and explanations for their SEO strategies.
SEO agencies also rely on Serpstat for keyword research, competitor analysis, and website audits. The tool helps uncover competitor backlinks and track website rankings over time. With its comprehensive insights on keywords and pages, Serpstat makes it easier for agencies to generate detailed weekly and monthly marketing reports that inform their SEO efforts. Moreover, the platform is highly appreciated for its continuous improvements as well as the onboarding support provided to users.
Overall, Serpstat proves to be a versatile tool that serves multiple purposes such as keyword research, link-building, content marketing, website audits, and competitor analysis. Its features cater to the needs of different users - from individuals managing their own SEO efforts to SEO agencies working with clients - helping them enhance search engine visibility and improve overall SEO performance.
Clean and User-Friendly UI: Many users have praised the SEO tool for its clean, logical, and easy-to-navigate user interface. The beginner-friendly layout has made it accessible even for those new to SEO.
Export Data in Various Formats: The ability to export data in various formats has been highly appreciated by users. This feature allows for quick and easy report generation for clients or integration into larger data sets.
Convenient Variety of SEO Tools: Users have found the variety of different SEO tools offered by Serpstat to be convenient. Being able to conduct extensive research on a domain without having to switch to other software has been highly valued by reviewers.
Limited Keyword Data: Some users have found that the keyword data provided by Serpstat is not as comprehensive as other industry tools, limiting their ability to conduct thorough research and analysis.
Lack of Differentiation: Several reviewers have mentioned that Serpstat lacks differentiation and fails to stand out among its competitors like Ahrefs or SEMRush. Users feel that Serpstat does not offer unique features or functionalities that set it apart in the market.
Inaccurate Database for Smaller Volume Keywords: Users have noticed inconsistencies in Serpstat's database when it comes to smaller volume keywords. This can result in inaccurate or incomplete information compared to what is available through other tools, causing frustration and hindering their SEO efforts.
Users have offered several recommendations for Serpstat based on their experiences.
Firstly, they suggest requesting a demo to determine which functions are necessary for your business. This allows you to explore the features and assess their relevance to your specific needs.
Secondly, Serpstat is highly recommended as a cost-effective alternative for solo entrepreneurs or small agencies. It offers solid databases and competitive pricing, making it an affordable option. Many users suggest signing up for a free trial to give it a try before committing to a purchase.
Lastly, Serpstat is considered a valuable tool for those new to SEO. Users find it easy to use and appreciate its affordability. It is often recommended for bloggers and solopreneurs looking to generate more organic traffic. Additionally, Serpstat is praised for its ability to provide insights into keywords and traffic sources.
In summary, users recommend trying out Serpstat through a demo or free trial, especially for those just starting with SEO. It is seen as an affordable and worthwhile alternative that can help optimize online marketing campaigns and generate more organic traffic.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
July 07, 2022
Serpstat - Great SEO audit and reporting tool
I use Serpstat to audit my website and customer websites. Serpstat has been really helpful in helping the nonprofit organizations that I work with to develop an SEO content marketing plan. I use several tools to help with SEO. Serpstat is able to provide an additional reference when creating SEO plans. The audits have been really helpful in explaining what needs to be done when I am speaking with someone that does not have knowledge regarding SEO.
- Audit Reports are nice.
- User interface is easy to navigate.
- Domain analysis has been great for creating a baseline.
- Some of the the audit points are too technical and require more explanation.
- Would like additional report editing options.
- More suggestions for SEO improvement.
- Reporting
- Site analysis
- Backlink analysis
60%
6.0
45%
4.5
50%
5.0
- Building Trust with Customers
- Identifying potential customers
- Faster reporting
Serpstat is a great SEO reporting tool on its own that I primarily use for reporting and as an additional reference. The other tools that I use are also good but serve a different purpose. For example, Squirrly and Yoast are WordPress plugins for easy adjustments of onsite SEO. Serpstat audits and provides suggestions that can be completed within the 2 mentioned plugins.
December 21, 2018
Cool SEO tool at a great price
I use Serpstat to determine what keyword phrases people search for in relation to our service, and then write LinkedIn posts to answer those questions.
I also use it to help clients see where they can improve their digital marketing & SEO. They appreciate that I have their profit interests in mind & create free/valuable reports for them.
- I can get detailed data for a low price, and it's a lot better than Google's free data.
- It doesn't slow down my computer like a browser SEO tool.
- It shows general search data, not just what Google thinks I want based on my past searches.
- It provides good tips for content marketing ideas based on search queries.
- I wish they had a course on how to market an SEO service to businesses & use Serpstat as a tool to make money.
93.33333333333334%
9.3
90%
9.0
N/A
N/A
- It's a helpful tool, but doesn't have a life-changing effect on overall business objectives.
Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because it does what they need it to do at a fair price.
September 04, 2018
OK product, but not my first choice as an industry tool
I used Serpstat's basic plan for competitive research. Serpstat provides basic data on keywords that a company ranks for, plus more. It solves the problem of manually checking a site's content and guessing what keywords they rank for. Unfortunately, instead of limiting the export of "extra" data, Serpstat limits viewing the data within their interface. This is one big reason why we have opted out of choosing Serpstat as an inhouse tool.
- Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
- Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
- Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
- As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
- Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
60%
6.0
63.33333333333333%
6.3
85%
8.5
- Serpstat has not provided any ROI or loss from the information provided with their basic paid subscription. The data was too limited to take action on.
Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, but is good if you are not looking for sophisticated measurement.
August 10, 2018
Your search for SEO is over
On of my biggest pains is identifying where my traffic is coming from, what sites are sending me the link juice, what key words people are using to find me, and what my competitors are using to gain rankings.
I found using Serpstat, I was able to track my keywords which allowed me to generate additional web content based around them, which led to higher rankings. I was able to analyze my competitors web pages, then decide on a marketing campaign to take their positions in the market, then identify which web pages pages were sending me back the best link juice.
Lastly through the use of their site audit system, I was able to find places where I could tweak SEO performance for optimum results.
- Discovering organic keywords and your search engine position with them.
- Helping you to discover new keywords to research your business.
- Helping to track your position with various keywords (so you can see how well your SEO campaign is doing).
- The daily query limit is sometimes frustrating.
- For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.
88.33333333333334%
8.8
90%
9.0
100%
10.0
- The ROI has been fantastic, ranking is equal to new customers.
- Discovering new markets through content marketing equals added reach.
- Discovering new keywords, provides insight into new sales avenues.
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.